Catch More Customers with Strategic Email & SMS Marketing for Your Outdoor Brand

I help outdoor brands like yours grow through email & SMS marketing.
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Brands I've Worked With

Why Should You Care about email marketing?

Email marketing should be generating 25 to 35% of your business's online revenue and can reach 45% or higher if optimized!

Also, the average ROI of email marketing is around $36 to $42 for every $1 spent!

Email marketing is not only one of the most profitable marketing channels, it can significantly impact your brand by boosting customer engagement, and help build a loyal community of enthusiastic customers.

My Proven Process


During this stage, I take a deep dive into your account and identify opportunities for growth.

  • Account audit
  • Brand research
  • Competitor research
  • ID opportunities


After I have a thorough understanding of your brand and account, I formulate a strategy based on your goals.

  • Formulate strategy
  • Strategy doc


Once we agree on the strategy, I start implementing all the steps for success.

  • Implement strategy
  • Iterate if necessary
  • Review w/ client


After a couple of months we'll have the data needed to run some tests to really optimize your account.

  • A/B tests
  • Segmentation
  • Offer tests
  • Subject line tests
  • Send time tests
  • Monthly reports

What sets me apart from other marketers

The path to growth starts with understanding your customer. As an avid angler myself, I'm one of them.

Having also previously run a successful Shopify & email and SMS marketing agency, I bring a wealth of experience in understanding the unique marketing needs of your outdoor brand.

This mix of marketing experience and passion for fishing gives me unique insight into your business allowing me to design marketing strategies that resonate with your customers and grow your brand.

Some kind words from My clients

"Mike has been nothing short of EXCELLENT! He laid everything out clear and concise during the planning phase and then executed above our expectations."

Paul Mees


"Michael partnered with Blanket to operationalize and automate our B2C email marketing, migrating from our legacy platform and implementing key systems. Additionally, he clarified our complex sales funnel and multiple personas, crafting personalized tracks that resonated deeply with each segment of our audience. Michael's strategic approach and email marketing expertise gave Blanket a solid foundation in our B2C email communications for rapid scale."

Nelson Eisenman

Marketing Director, Blanket

"Michael's expertise in digital marketing, flair for innovative design, and total commitment to the project were pivotal in elevating our dental software startups' online presence!"

Tiger Safarov

Founder, ZenOne

"Michael listened to all of my ideas for a new website and developed a plan to implement it. He was very respectful of my brand and my needs and delivered exactly the  website I needed to grow my business."

Jerry Schulze

Owner, Jerry It All, LLC

client highlights

Over $700k of annual revenue attributed to email marketing alone.

Over $21k in revenue attributed to email marketing within the first 90 days. 

Welcome Series automation yielded a placed order rate of over 12%

Unsubscribe rate down by more than 55%

Increased deliverability by 12%

Latest Work

Integrated Marketing Specialist

Blanket helps property managers keep their owners smiling and their doors under management so their business can keep growing. As their integrated marketing specialist, I helped migrate from their old email service provider to Hubspot, map out their customer journey, and streamline their email marketing initiatives through automation and proven project management SOPs.


ZenOne GTM Strategy, Brand Identity & Homepage Design

ZenOne is a software platform that helps streamline inventory management and ordering, all while providing an impressive product catalog with detailed price comparisons. As they gear up for their launch in early 2024, they reached out for a go-to-market(GTM) strategy and some support materials. After about a month of getting to know their business and target audience, I put together a GTM strategy positioned to build anticipation and drive new signups for their launch. I also created a sleek homepage using Webflow and a comprehensive brand identity and guidelines document to tie it all together.


Looking for more? Contact me to request more examples of my work.


Let's Chat!

What are you waiting for? Let's hop on a call to see how we can kick your email marketing into high gear! 

Thanks for reaching out! I'll get back to you shortly.