Hi, I’m

Michael Trang

I help e-commerce and SaaS businesses grow through email & SMS marketing.
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Broadcast marketing message to over 500 distributors nationwide.
Years Delivering Digital Projects
Happy Clients
Projects Completed
Revenue Generated For Clients
Honors, Awards & Certificates


How I Achieve Results

Working with good clients hardly feels like working at all

The path to growth starts with understanding your customer.

In today’s competitive market, email and SMS marketing are crucial for expanding your brand and deepening connections with your customers.

Having previously run a successful Shopify & email and SMS marketing agency, I bring a wealth of experience in understanding the unique needs of different businesses.

This experience enables me to design marketing strategies that effectively meet and exceed your business goals.

As a seasoned email and SMS strategist, and business owner I am committed to acting as your outsourced marketing department, focused on fostering lasting customer relationships and enhancing revenue through thoughtful strategic execution.

Brands I've Worked With


How I can help your brand

Email & SMS Marketing Strategy

I personally develop email marketing and SMS strategies tailored to each phase of your customer’s journey, ensuring every message provides them value.

Customer Lifecycle Automations

My email and SMS marketing automations are designed to send the right message, to the right person, at the right time, converting and retaining them as lifelong customers.

Campaign Managment

Forget the stress of figuring out what emails and SMS to send next week—I'll craft a comprehensive campaign strategy that covers your entire next quarter. With everything planned out in advance, you can relax and enjoy peace of mind knowing your marketing is on track and optimized for success.

List Growth, Segmentation & Management

Ready to harness the full power of email? I'll enhance your on-site opt-ins and execute targeted list-growth campaigns to significantly expand your brand’s reach.

Email Design & Copywriting

Your brand and voice are distinct. I tailor my creative designs and copywriting to reflect your unique identity, all while strategically focusing on driving conversions.

Email Deliverability & Spam Prevention

I focus on maximizing email deliverability and keeping spam scores low to ensure your messages consistently reach your customers' inboxes.

Some kind words from My clients

"Mike has been nothing short of EXCELLENT! He laid everything out clear and concise during the planning phase and then executed above our expectations."

Paul Mees


"Michael partnered with Blanket to operationalize and automate our B2C email marketing, migrating from our legacy platform and implementing key systems. Additionally, he clarified our complex sales funnel and multiple personas, crafting personalized tracks that resonated deeply with each segment of our audience. Michael's strategic approach and email marketing expertise gave Blanket a solid foundation in our B2C email communications for rapid scale."

Nelson Eisenman

Marketing Director, Blanket

"Michael's expertise in digital marketing, flair for innovative design, and total commitment to the project were pivotal in elevating our dental software startups' online presence!"

Tiger Safarov

Founder, ZenOne

"Michael listened to all of my ideas for a new website and developed a plan to implement it. He was very respectful of my brand and my needs and delivered exactly the  website I needed to grow my business."

Jerry Schulze

Owner, Jerry It All, LLC


Latest Work

Integrated Marketing Specialist

Blanket helps property managers keep their owners smiling and their doors under management so their business can keep growing. As their integrated marketing specialist, I helped migrate from their old email service provider to Hubspot, map out their customer journey, and streamline their email marketing initiatives through automation and proven project management SOPs.


ZenOne GTM Strategy, Brand Identity & Homepage Design

ZenOne is a software platform that helps streamline inventory management and ordering, all while providing an impressive product catalog with detailed price comparisons. As they gear up for their launch in early 2024, they reached out for a go-to-market(GTM) strategy and some support materials. After about a month of getting to know their business and target audience, I put together a GTM strategy positioned to build anticipation and drive new signups for their launch. I also created a sleek homepage using Webflow and a comprehensive brand identity and guidelines document to tie it all together.


Looking for more? Contact me to request more examples of my work.
Have an e-commerce business in the outdoor industry? Head over here.



Let's Chat!

If you're ready to start optimizing your email marketing to its fullest potential, contact me and provide a brief summary of your project.

Partner Influencer For Lews/Rather Outdoors at iCast 2022
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