Your Profit Optimization Specialists

Maximizing Profits with Data-Driven Conversion Rate Optimization (CRO) for Shopify Stores.

Microsoft and several other leading companies—including Amazon, Booking.com, Facebook, and Google—each conduct more than 10,000 online controlled experiments annually, with many tests engaging millions of users.

- Harvard Business Review

Unlock Your Store's Revenue Potential
with Expert CRO

Data-Driven Insights

We utilize detailed analytics and user behavior data to identify opportunities ensuring that optimizations are based on real user interactions and needs.

Strategic A/B Testing

We run structured A/B tests on key site elements to identify what works best, ensuring every improvement is backed by data. This approach uncovers the changes that truly boost your conversion rates.

Continuous Iteration

We regularly review and refine strategies based on test results and performance metrics. This ensures ongoing optimization and adaptation to changes in user behavior and market conditions.

let's talk!

About MHT Media

At MHT Media, we are a small team of designers, developers, strategists, and problem solvers. We believe in creating digital experiences that captivate, engage and convert. We work with a diverse range of clients from small startups, big marketing teams to solo founders. Our approach is tailored to meet your unique needs, ensuring a personalized and effective partnership.

Some brands we've worked with

Our Process

01

Define KPIs & Goals

Establish clear goals, such as increasing conversion rates, reducing bounce rates, or boosting average order value. Identify the key metrics to track progress.

02

Qualitative & Quantitative Research

Research is the cornerstone of discovery, fostering breakthroughs, and laying the foundation for informed decision-making and meaningful change.

03

Develop Hypothesis

Based on the research, create hypotheses for potential improvements, such as changing CTAs, redesigning the checkout flow, or adjusting copy.

04

Testing

Implement A/B testing or multivariate tests to compare different updates to your site. Prioritize high-impact areas and ensure tests run long enough to generate statistically significant results.

05

Analyze & Optimize

Review test results, analyze which changes led to improvements, and implement the winning variations. Continue to iterate based on new data. Most importantly, learn and document our findings.

06

Continuous Monitoring

CRO is an ongoing process, so regularly tracking performance metrics, revisiting your goals, and adjusting your strategy as user behavior evolves.

What Clients Say About Us

"Mike has been nothing short of EXCELLENT! He laid everything out clear and concise during the planning phase and then executed above our expectations."

Paul Mees

TackleHD

"Michael partnered with Blanket to operationalize and automate our B2C email marketing, migrating from our legacy platform and implementing key systems. Additionally, he clarified our complex sales funnel and multiple personas, crafting personalized tracks that resonated deeply with each segment of our audience. Michael's strategic approach and email marketing expertise gave Blanket a solid foundation in our B2C email communications for rapid scale."

Nelson Eisenman

Marketing Director, Blanket

"Michael's expertise in digital marketing, flair for innovative design, and total commitment to the project were pivotal in elevating our dental software startups' online presence!"

Tiger Safarov

Founder, ZenOne

"Michael listened to all of my ideas for a new website and developed a plan to implement it. He was very respectful of my brand and my needs and delivered exactly the  website I needed to grow my business."

Jerry Schulze

Owner, Jerry It All, LLC

FAQs

Why should I implement a CRO Program?

Implementing a Conversion Rate Optimization (CRO) program is essential for maximizing the potential of your existing traffic and improving your overall business performance. By focusing on enhancing user experience, a CRO program can increase revenue without the need for additional customer acquisition costs.

It helps optimize your marketing spend by generating more conversions from the traffic you already have, ensuring better ROI on your marketing efforts. Through data-driven insights and testing, CRO enables you to make informed decisions and address any issues that may be hindering your site’s effectiveness.

Additionally, a well-executed CRO strategy helps you stay competitive in a rapidly changing market and continuously improve your site's performance, ultimately leading to sustained growth and greater customer satisfaction.

Do you design and build all your tests?

Yes, we design all of our CRO tests in-house, from hypothesis creation to test execution. Our team of Designers, Developers and Strategists build every experiment is tailored to your business goals and user behavior. We use data-driven insights to develop tests that optimize your site for increased conversions and long-term growth.

How do you develop tests tailored specifically for my store?

We begin by analyzing your store’s data, user behavior, and pain points to uncover key opportunities for improvement. From there, we combine this insight with industry best practices and a deep understanding of your brand and audience. Each test is crafted to address specific challenges unique to your store, ensuring that our solutions not only improve conversion rates but also align with your brand’s goals and customer experience.

How many tests do you run at a time?

The number of tests we run at a time depends on the size of your site and the volume of traffic. For high-traffic stores, we can run multiple tests simultaneously across different areas of your site without overlapping or skewing results. Typically, we focus on 2–5 tests at a time to ensure each experiment is properly monitored, yielding clear and actionable insights. Our priority is quality over quantity, ensuring every test drives meaningful results.

How much do you charge? 

Our pricing is customized based on your store’s needs, traffic volume, and the scope of work. We offer flexible pricing models, including monthly CRO programs or project-based pricing depending on your needs. During our initial consultation, we’ll assess your goals and craft a tailored plan that maximizes ROI while fitting your budget. Reach out for a free consultation, and we’ll provide a detailed quote based on your unique requirements.

Do you support traditional design and development projects?

While our primary focus is on Conversion Rate Optimization (CRO), we do offer traditional design and development services to complement our optimization efforts. Whether you need a full website redesign, custom feature development, or landing pages, our team is equipped to handle end-to-end design and development projects. These services are always aligned with your conversion goals, ensuring that any new designs or features are optimized for performance from the start.

Can MHT Media act as my primary design and development resource?

Yes, MHT Media can act as your primary design and development resource. We offer comprehensive services that include website design, development, and ongoing support. Whether you need a complete redesign, custom features, or maintenance, our team is equipped to handle all aspects of your project to ensure a seamless and effective online presence.

Is my site qualified to work with MHTM?

To determine if your site is qualified for a CRO plan, we typically look at a few key factors:

Traffic Volume: CRO tests require a steady flow of traffic to generate statistically significant results. If your site receives at least 50,000 sessions per month, you're a good candidate. Don't sweat it if your traffic is lower. There are other approaches we can explore.
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Growth Goals: If you're aiming to scale your business, improve profitability, or boost customer retention, you're a good candidate.

During our free consultation, we’ll analyze your site and let you know if it’s the right fit for a CRO plan.

Can you work with our existing team of Designers and Developers?

Absolutely! We can work collaboratively with your existing team of designers and developers. Our goal is to integrate seamlessly with your current setup, providing additional expertise and support to enhance your project. Whether you need assistance with specific tasks or a full-scale optimization plan, we're here to complement your team's efforts and achieve your goals together.

What other services do you offer?

In addition to CRO, we offer Shopify design and development services along with our Store Setup service. For more information, visit our Services Page.

Are you ready to take your brand's revenue next level?

Let's talk!