CRO Foundations
A Shopify redesign that proves it worked.
Most redesigns launch on taste and hope. CRO Foundations rebuilds your highest-leverage pages on audit findings, then splits your traffic between the new version and the old one so you see exactly what changed.
No retainer. Fixed scope. Every page module ships with its own split test.
Who this is for
You want the redesign done right. You are not ready for an ongoing testing program.
Fits if
- You are on Shopify or Shopify Plus doing real revenue
- Your site works but converts below where it should
- You want CRO thinking baked in from the start, not bolted on later
- You want proof the new pages outperformed the old ones
Not a fit if
- You want a brand refresh with no conversion mandate
- You want the cheapest quote in your inbox
- You need it live in three weeks
The problem
Redesigns fail quietly.
The site looks better. Revenue stays flat. Nobody can say why, because nothing was measured before or after.
The pages were never the problem. The decisions behind them were. Every layout choice either removes friction or adds it, and most redesigns never ask which.
Every step between the first two bars and the last one is a decision your site either helps or hinders. The audit tells you which step is costing you the most.
What's included
Six modules. Buy them together or one at a time.
Every page module includes its own split test against your current template. The audit is the diagnostic that decides what gets built.
Prices start where a standard catalog and a standard theme start. Final scope is confirmed on the call, so unusually large catalogs, heavily customized themes, or headless builds are quoted above the starting figure.
Foundations Audit
Starting at
$1,295
The diagnostic that decides what gets built.
- Instrumentation check across GA4, Clarity, and existing event tracking
- Funnel drop-off analysis quantifying where sessions and revenue leak
- Surface findings for all five templates, rated by revenue impact
- Competitive and category benchmark against your current conversion rate
- Prioritized findings document that becomes the brief for the rebuild
Navigation & Site Architecture
Starting at
$1,795
Measured on navigation and search to product page rate
- Category and collection taxonomy restructured around how customers search
- Desktop menu and mobile drawer rebuilt for discovery speed
- Search experience with predictive results and zero-result handling
- Breadcrumb and internal linking structure for conversion and SEO
- Wireframe, design, Shopify build, and split test with 30-day readout
Typical lift range
8 to 18%
Relative lift on the page metric. Scale: 0 to 30%.
Homepage
Starting at
$2,995
Measured on click-through to product page
- Above-the-fold rebuild focused on offer clarity, primary CTA, and trust
- Merchandising strategy directing traffic to highest-margin collections
- Social proof placed where it influences the decision, not where it fits
- Section-by-section wireframe, design, and Shopify build
- Mobile-first layout, sticky CTA, and split test with 30-day readout
Typical lift range
10 to 25%
Relative lift on the page metric. Scale: 0 to 30%.
Collection Page
Starting at
$2,495
Measured on click-through to product page
- Filter and sort configuration mapped to real customer decision criteria
- Product card redesign covering imagery, badging, pricing, and quick-add
- Pagination or infinite scroll decision based on catalog size and behavior
- Collection header and merchandising banner treatment
- Wireframe, design, Shopify build, and split test with 30-day readout
Typical lift range
10 to 20%
Relative lift on the page metric. Scale: 0 to 30%.
Product Page
Starting at
$3,495
Measured on add-to-cart rate
- Above-the-fold rebuild covering gallery, variants, pricing, and add-to-cart
- Objection-handling architecture for specs, shipping, returns, and FAQ
- Review and social proof integration at the point of hesitation
- Cross-sell and upsell placement tied to AOV, not filler
- Wireframe, design, Shopify build, and split test with 30-day readout
Typical lift range
8 to 20%
Relative lift on the page metric. Scale: 0 to 30%.
Cart
Starting at
$995
Measured on cart to checkout initiation rate
- Drawer cart redesign covering line item clarity, editing, and checkout CTA
- Free shipping threshold and progress indicator set against your AOV
- Upsell logic using your existing cart app, or a recommendation if you have none
- Trust signals and payment methods shown before checkout handoff
- Wireframe, design, build, and split test with 30-day readout
Typical lift range
5 to 15%
Relative lift on the page metric. Scale: 0 to 30%.
The full package
CRO Foundations
All six modules
Every high-leverage surface, rebuilt and validated.
$12,270
$12,770 bought separately
You save $500.
- Foundations Audit, then Navigation, Homepage, Collection, Product, and Cart rebuilt
- One sitewide split test of the complete new experience against your current site
- 30-day readout on conversion rate, revenue per session, and average order value
- Written recommendation on what to keep, iterate, and test next
- 6 to 8 weeks to launch, plus a 30-day test window
50% to start, 25% at design approval, 25% before launch.
Six modules bought separately
$12,770
Five separate page tests, five separate timelines.
CRO Foundations package
$12,270
One project, one sitewide test, one clean answer.
You save
$500
Roughly 13% off the à la carte total.
What we measure
Each page gets judged on the job it does.
A cart redesign is measured on how many carts reach checkout. A product page is measured on add-to-cart rate. Sitewide revenue and average order value run as guardrails on every test, so a page can never win locally while costing you money overall.
50%
Your current site
Stays exactly as it is. This is the control, and it is what makes the comparison meaningful.
50%
The rebuild
The new experience, live to half your traffic, running at the same time under the same conditions.
30 days later
You get a number, not an opinion
Conversion rate, revenue per session, and average order value for both versions, side by side, measured on your traffic.
What to expect
Honest ranges, not promises.
A product page rebuild typically moves add-to-cart rate by 8 to 20%. A homepage rebuild typically moves click-through to product by 10 to 25%. The full package typically moves sitewide conversion rate by 10 to 20%.
Typically is doing real work in those sentences. These are ranges from comparable engagements, not projections for your store. Your traffic quality, product, price point, and starting baseline all move the number.
Note also that the full package does not equal the sum of the modules. The gains overlap. A better homepage sends more people to a product page a better collection page was already sending them to, and you cannot count the same visitor twice.
How it works
Six to eight weeks to launch. Thirty days to an answer.
The math
What a 10% lift is actually worth.
A store doing $150,000 a month at a 1.8% conversion rate. A 10% relative lift takes that to 1.98%.
Same traffic. Same ad spend.
About $15,000 more revenue a month.
CRO Foundations pays for itself inside the first month it works. The test is how you know whether it did.
That is the low end of the range. We would rather you plan against it than the high end.
$150,000
Today at 1.80%
Monthly revenue
$165,000
After a 10% lift, at 1.98%
Monthly revenue
Illustrative example. Bars are scaled for readability, not drawn to absolute scale.
Not included
Honest about the edges.
- Split testing software licensing, roughly $200 to $500 per month, billed directly to you
- Photography, video, and copywriting for new content
- Checkout customization requiring Shopify Plus checkout extensibility
- Ongoing experimentation after the validation window closes
- Third-party app subscriptions and Shopify plan costs
Questions
The things founders actually ask.
Do I have to buy all six modules to get a test?
No. Every page module includes its own split test against your current template. The audit is the only module without one, because it is the diagnostic rather than a change.
Why not test all five pages separately in the full package?
Because the results would be meaningless. Visitors would see a mix of new and old pages, so no single test would measure anything clean. The full package tests the complete new experience against your current site instead.
How much traffic do I need?
Enough for the page being tested. Product page and homepage tests work at most traffic levels because we measure add-to-cart and click-through, not sitewide conversion rate. Cart and navigation tests need more volume. We will tell you on the scoping call whether your traffic supports a clean read before you commit.
Do you guarantee a conversion lift?
No, and be careful with anyone who does. Too much sits outside our control: traffic quality, seasonality, ad performance, product-market fit. What we control is that the rebuild is grounded in audit findings and that you get a measured answer instead of an opinion.
What if the test says the new page lost?
You get the data and a written recommendation on what to change. That is the point of testing. Roughly one in three changes underperforms even in well-run programs. A redesign you cannot measure can lose for a year before anyone notices.
Do I have to sign an ongoing retainer?
No. CRO Foundations is a fixed-scope project with a defined end date. If you want to keep testing after the validation window, that is a separate conversation you are free to skip.
Why is this more than a standard Shopify redesign quote?
Most quotes cover design and build. This includes the audit that decides what gets built and the split test that proves whether it worked. Quotes under $10,000 for this scope are usually a freelancer working from a theme with nothing measured.
Do you work on platforms other than Shopify?
CRO Foundations is built for Shopify and Shopify Plus. WordPress and Webflow rebuilds are quoted separately.
Stop guessing whether your site is the problem.
Book a 30-minute scoping call. You will leave knowing which surfaces are costing you the most revenue, whether or not you hire us.
Book a scoping call10+ years in Shopify CRO. 70+ brands. No retainer required.
